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"“The printed photo [is] the world’s simplest but most ubiquitously appreciated gift,” Sincerely CEO and cofounder Matt Brezina says."
"More than a dozen launch partners will feature Sincerely’s print and ship technology in their iPhone apps, starting Thursday. Partners include Lonely Planet, Path, Pic Collage, Waddle, Quiption, Picsicle, Filtermania, Ship Mate, Interlacer, Pregnancy Progress, I’m Awesome and Color Effects.
At launch, Sincerely will continue to hand select app partners and evaluate interested parties on a case-by-case basis, Brezina says. The startup has already fielded inquiries from more than 200 developers, he adds.
App makers will earn 70% of revenue earned from the sale of each postcard above $0.99. Sincerely prices its postcards at $0.99 a pop, a fee that includes printing and shipping costs to anywhere in the world. App makers can keep the $0.99 price point in tact or price postcards higher to make a profit on sales through their apps.
Coincidentally, Sincerely’s SDK release comes just two days after Apple announced that it would enter the greeting card business with Cards, an iPhone application for creating, printing and sending greeting cards.
Brezina sees the Cards app as a competitor, but does not view it as a substantial threat to Sincerely’s business. In part because, he asserts, gifting is not Apple’s core business focus."
“We believe very strongly that a printed photo is this gift that every person on the street would appreciate,” Brezina says."
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